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Unformatted text preview: III) Persuasion a. Logos: appeal to reason b. Pathos: appeal to emotion c. Ethos: appeal to personality, character of speaker (celebrity endorsement) IV) Aristotle a. Circumstances – what is the climate like b. Substance of argument – what are you trying to communicate c. Audience – who are you targeting V) Immanuel Kant a. Categorical Imperative – function as if your actions were universal law VI) Ethics Principles a. Consider what is good for the organization in both the long and short run b. Helping journalists does not necessarily equate to ethical behavior c. Don’t lie or mislead d. OK to withhold information in certain instances (depends if you are a public or private company) VII) First Amendment a. Political Speech: expression in normal conduct of democracy b. Commercial Speech: expression intended to generate marketplace transactions...
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This note was uploaded on 04/20/2008 for the course COMM 112 taught by Professor Devitt during the Spring '08 term at NYU.
- Spring '08
- Public Relations