McDonald snack wrap

McDonald snack wrap - McDonald's chicken snack a hit Janet...

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McDonald's chicken snack a hit Janet Adamy Wall Street Journal Jan. 30, 2007 11:30 AM OAK BROOK, Ill. - Dan Coudreaut trained at the Culinary Institute of America and has performed gastronomic feats in a variety of kitchens, including that of the Four Seasons hotel in Dallas. But the creation that has had the greatest impact on the nation's palate started two years ago in the test kitchen of McDonald's Corp., where he has been director of culinary innovation since 2004. Responding to a request from management for a new chicken item that would appeal to McDonald's growing number of drive-through customers, Coudreaut (pronounced of koo-DROW) huddled with helpers in the company's stainless-steel test kitchen and came up with 85 different ideas. When an invention called a "tacadilla" sank in consumer tests, Coudreaut turned to a simple alternative: He took breaded chicken used in the restaurant's Chicken Selects strips, topped it with shredded cheddar jack cheese and lettuce, added a few squirts of ranch sauce and wrapped it in a flour tortilla. McDonald's called it a snack wrap and put it on the menu for $1.29. After six months, the snack wrap has become one of the most successful new product launches in the history of the Golden Arches. Early sales have exceeded company projections by 20 percent. The company says that today it plans to add a version with honey-mustard sauce and make both wraps available with grilled chicken. Years ago, McDonald's relied on creative franchisees to concoct new items in the back of
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This note was uploaded on 04/18/2008 for the course MGBU 3438 taught by Professor Dr.sarahj.wu during the Spring '08 term at Fordham.

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McDonald snack wrap - McDonald's chicken snack a hit Janet...

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