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ContentsIntroduction...........................................................................................................................................2Key Competitors................................................................................................................................2Goals and objectives..........................................................................................................................2Creative strategy statement...................................................................................................................3Choosing Key performance indicators...................................................................................................3Ads for television...............................................................................................................................3Social media marketing......................................................................................................................3Magazine...........................................................................................................................................3Newspaper........................................................................................................................................4Website..............................................................................................................................................4Action Plan (Chosen Media) with Budget list.........................................................................................4Messaging and Marketing channels......................................................................................................5
IntroductionOne of Hong Kong's top aviation employers, Cathay Pacific Airlines has its headquarters atHong Kong International Airport. More than 200 destinations are currently served by thefleet, which flies an average of 200 planes per day. Worldwide, Cathay Pacific employedmore than 33,000 people and 19,900 in Hong Kong at the end of March 2018. Cathay Pacificis the airline of choice when it comes to in-flight facilities. On the basis of the interests andneeds of Cathay Pacific's consumers, the market is segmented. This establishment is mostlyaimed at business travellers who don't care about price but still demand first-class service. Asa result of the impact of the Covid epidemic, Cathay Pacific is utilising a wide range ofpositioning technologies to stay competitive (Al-Azri, Waleed,& George, 2015).Market SummaryCathay Pacific Airlines is one of Hong Kong's largest aviation employers, based at HongKong International Airport. The fleet currently flies to more than 200 locations and fliesnearly 200 planes per day. Cathay Pacific had over 33,000 employees worldwide and 19,900in Hong Kong as of March 2018. As far as in-flight amenities go, Cathay Pacific is theindustry leader. Cathay Pacific's market is segmented based on the preferences and needs ofits customers. Business travellers who aren't price-conscious but still expect top-notch serviceare the primary target audience for this establishment. Cathay Pacific is employing a widerange of positioning techniques to maintain its gallery during this pandemic, considering howCovid has affected business (Hong, 1993).
Key CompetitorsThe main critical competitors of Cathay Pacific Airways include;The Emirates Group,Air China,SkyWest,The United Arab Emirates,International Consolidated Airlines Group (IAG)Republic Airways,Goals and objectivesCathay Pacific's short-term and medium-term goals and objectives are geared at achieving theairline's long-term objectives. Airline brand objectives are solidified by introducing its imagein a unique approach, such as providing exceptional administrations to customers, developingan emotional connection with clients and concealing its look inside workers. Cathay Pacific

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Term
Spring
Professor
N/A
Tags
Cathay Pacific, Hong Kong International Airport, Cathay Pacific Airlines

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