Exam 1 Study Guide

Exam 1 Study Guide - COM 107 Spring 2008 Exam 1: Study...

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COM 107 Spring 2008 Exam 1: Study Guide How is the socialization process “self-regulated?” What are active and passive exposure to media? What is selective exposure ? Be able to identify examples. o Ideas are passed down through generations, this helps to maintain and develop the society. o Media exposure can occur in two ways. Active means that a person is seeking out media. Passive exposure is when people cross media accidentally. o Selective Exposure – Audiences typically seek messages and produce meanings that correspond to their own cultural beliefs and values. (Example: song lyrics, kids like them/parents think they are violent) Be able to identify examples of one-to-one & one-to-many types of communication. o One-to-one communication can be any type of conversation between two people, in person or on the phone. There is particular norms that go with this (how far apart you stand, who says hello first) o One-to-few is group conversations between friends, some characteristics are that you reference joint experiences and use slang terms that you all understand. o One-to-many includes mass communication such as film, radio, and broadcasts. According to Campbell, what are the characteristics of “High Culture” and of “Low Culture?” Be able to identify examples of both. o Societies tend to arrange themselves in hierarchical categories. These different socioeconomic classes of people enjoy different aspects of culture and in return entire levels of culture are dedicated to them (skyscraper effect). o High culture is things such as the ballet, symphony, art museums, and classical literature. It is characterized by “good taste”, fine art, well- educated and wealthy people. o Low culture includes soap operas, rock music, and video games. This can also be considered popular culture. It includes the tastes of the “masses”, including many commercial goods, generally towards youth. What are the 4 values of Modern Culture and the 4 values of Post-Modern Culture o Modern Culture’s values include: Celebrating the individual (being independent from your parents and friends, self-expression) Belief in rational order (Science can change the world and improve society, exp. New vaccines)
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Working Efficiently (people prided themselves on being organized, good problem solvers, informed society, newspapers wrote in fact based methods) Rejecting tradition (throw out rules from the past) o Post-Modern Culture’s values include: Opposing Hierarchy (no high/low culture, blurring distinction between fact and fiction) Diversifying and recycling culture (mixing old and new styles, borrowing and transforming old ideas) Questioning scientific reasoning (mistrust, alternate methods, recapturing oral traditions) Embracing technology (laptops, cell phones) What are the differences between the “skyscraper” and “map” models of culture? o
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Exam 1 Study Guide - COM 107 Spring 2008 Exam 1: Study...

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