DreamWorks Animation Company.docx - 1 DreamWorks Animation...

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DreamWorks Animation Company and Module 4 Activities
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Part A (Option 2): DreamWorks Animation Company
DreamWorks Animation Company has been in the film industry for a long season. Some
strategies have been implemented throughout the organizations' growth and development to
improve organizational performance and brand recognition in the market. Since October 1994,
the organization has diversified its operations to offer various services to its consumers.
However, the organization ended its engagement with Old DreamWorks Studios, which led to
new business agreements between the old and the new business. The organization is working
hard to drive revenue through global distributors of the films throughout the business processes.
Acquisition and diversifying business in segments were the main approaches the organization
used to increase its competitive advantage in the market. Today, the organization is offering its
services in four segments: Television Series and Specials, Feature Films, New Media, and
Consumer Products Segments. Engaging in joint ventures with other institutions like Chinese
joint ventures also increased the organization's popularity in television programming and motion
pictures.
Forces Shaping DreamWorks
DreamWorks Animation Company has different strategies that shape the internal and
external business operations for competitive advantage. Due to dynamic market forces, most
companies in the film industry frequently incorporate new ideas and enhance growth and
renovation to meet the market demands. According to an article by The Los Angels Film School,
most film industries have embraced some new trends to meet the ever-changing market demands.
These trends include increasing social commentary in films, celebrating and incorporating
diversity, and increased practical effects in films (Anonymous, 2017). Based on the DreamWorks
Annual Report as of December 31, 2015, the organization have implemented several strategies to

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improve organizational processes. Competition, distribution and servicing arrangements,
employees, and the animation process are fundamental forces shaping DreamWorks Animation
Company. It is essential to build organizational forces around business processes and
stakeholders. Building a successful business process is essential in growth, innovation, and
creating a competitive advantage.
Competition
Competition plays a pivotal role in developing a sustainable competitive advantage for an
organization in the market. Business rivals consistently sustain their competitive edge by driving
their tasks through products renovation and shifting their attention to market trends. These
changes are essential in keeping organizations creative and innovative to develop new products
and meet market demands (Bevacqua, 2018). DreamWorks Animation Company has prioritized
competition for a film audience to establish a momentum of competitive advantage in the
market. Target audiences and release dates are crucial elements of live-action and animated films
to increase competition. Competition for talent is another approach that has enabled the
organization to attract and retain talented directors, animators, artists, and producers.