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Unformatted text preview: SABRE, a computer reservation system that customers can access through their computers. 2. Introducing frequent flier program to encourage repeat business by rewards. 3. Developing a Web site to allow customers to purchase tickets, and check flights in real-time. 3) According to Cox the four areas that make up the overall responsibility of the IS function are: 1. Run operations, computers and networks. 2. Develop systems, developing and maintaining systems, designing new systems, and update existing ones. 3. Develop architecture, setting a strategy and maintaining an architecture for both IT and 1 information. 4. Identify business requirements, help articulate what the business needs from IT. 2...
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- Spring '07
- Sabre, entirely new businesses, Frequent flier program, Enhancing executive decision, real-time management systems, ways American Airlines