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Outdoors R Us owns several membership-based campgroundresorts throughout the Southwest. The company sellscampground sites to new members, usually during a get-acquainted visit and tour. The campgrounds offer a wider array ofon-site facilities than most. New members sign a multi-yearcontract, pay a down payment, and make monthly installmentpayments. Because no credit check is made and manymemberships originate on a spur-of-the-moment basis,cancellations are not uncommon.Business has been brisk during its first three years of operations,and since going public in 2000, the market value of its stock hastripled. The first sign of trouble came in 2013 when the new salesdipped sharply.One afternoon, two weeks before the end of the fiscal year, DianeRice, CEO, and Gene Sun, controller, were having an activediscussion in Sun's office.Sun: I've thought more about our discussion yesterday. Maybesomething can be done about profits.Rice: I hope so. Our bonusesand stock value are riding on this period's performance.Sun: