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Unformatted text preview: Third, communities are important because organizations are webs of participation. When the participation changes, the organization changes. Companies realize the power of the commitment of the people to who make a winning company. 1 3. National Semiconductor has done a complete turnaround in using CoPs after a business failure. Their new plan incorporated CoPs and made them central to the business plan. The CoPs energized and mobilized the engineers. They shaped the strategy and then implemented it. Although working in different areas a CoP group loosely formed that has experience in PLL (phase lock loops) because they shared and swapped knowledge. They eventually became proficient in this area and National Semiconductor brought design plans to them for review. They now have a more formal establishment to help share the ability to foster more groups like themselves. 2...
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- Spring '07