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Unformatted text preview: Third, communities are important because organizations are webs of participation. When the participation changes, the organization changes. Companies realize the power of the commitment of the people to who make a winning company. 1 3. National Semiconductor has done a complete turnaround in using CoP’s after a business failure. Their new plan incorporated CoP’s and made them central to the business plan. The CoP’s energized and mobilized the engineers. They shaped the strategy and then implemented it. Although working in different area’s a CoP group loosely formed that has experience in PLL (phase lock loops) because they shared and swapped knowledge. They eventually became proficient in this area and National Semiconductor brought design plans to them for review. They now have a more formal establishment to help share the ability to foster more groups like themselves. 2...
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This homework help was uploaded on 04/18/2008 for the course MIS 470 taught by Professor Mullen during the Spring '07 term at S. Connecticut.
- Spring '07