FINAL MARKETING
PLAN
APPLE IPHONE6
MKT/421
12/15/2014
Agenda
History of Apple
Product
Price
Promotion
Place
Strengths
Weaknesses
Opportunities
Threats
Target Market
Competition
Features
Questions
References
History of Apple
Apple Inc., which is formerly known as Apple Computer,
Inc., was founded by Steven P. Jobs, and Steven G. Wozniak on
April 1st 1976. Jobs and Wozniak
incorporated the company on
January 3rd, 1977 in Cupertino, California. Apple Inc., is a global
corporation that manufactures electronics, computers,
computer software, and a digital distributor of media content.
Jobs, and Wozniak’s first computer was manufactured in Jobs
garage. The Apple II, which was introduced in 1977, catapulted
the company and all of its successes. Apple earned over $100
million by 1980, which is the same year the company offered
stock to the public. In 2007 Apple Inc., introduced the iPhone,
which is a touch screen smartphone. Since 2007, Microsoft has
continued to manufacture the iPhone, and it is currently up to
the 8
th
generation. The most recent iPhone models are the
iPhone 6 and iPhone 6 Plus.
Product
The iPhone 6 is what customers have been waiting for and
solves the needs of these customers with new and improved
features. These features include an A8 chip built on second-
generation 64-bit desktop-class architecture. The A8 chip is
Apple’s fastest chip yet, and it is heightened by the M8 motion
coprocessor. The M8 motion coprocessor measures your activity
with cutting-edge sensors, including a new barometer. The A8
CPU and graphics performance are faster than the previous
generations A7 chip, even though it is powering a larger display
as well as other new features. These features include up to 50x
faster CPU performance, up to 84x faster GPU performance,
greater battery life which can last up to 384 hours in standby
mode, as well as Apple’s most powerful camera.
