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FINAL MARKETING PLANAPPLE IPHONE6MKT/42112/15/2014
Agenda History of Apple ProductPricePromotionPlaceStrengthsWeaknessesOpportunitiesThreatsTarget MarketCompetitionFeaturesQuestionsReferences
History of AppleApple Inc., which is formerly known as Apple Computer, Inc., was founded by Steven P. Jobs, and Steven G. Wozniak on April 1st 1976. Jobs and Wozniak incorporated the company on January 3rd, 1977 in Cupertino, California. Apple Inc., is a global corporation that manufactures electronics, computers, computer software, and a digital distributor of media content. Jobs, and Wozniak’s first computer was manufactured in Jobs garage. The Apple II, which was introduced in 1977, catapulted the company and all of its successes. Apple earned over $100 million by 1980, which is the same year the company offered stock to the public. In 2007 Apple Inc., introduced the iPhone, which is a touch screen smartphone. Since 2007, Microsoft has continued to manufacture the iPhone, and it is currently up to the 8thgeneration. The most recent iPhone models are the iPhone 6 and iPhone 6 Plus.
ProductThe iPhone 6 is what customers have been waiting for and solves the needs of these customers with new and improved features. These features include an A8 chip built on second-generation 64-bit desktop-class architecture. The A8 chip is Apple’s fastest chip yet, and it is heightened by the M8 motion coprocessor. The M8 motion coprocessor measures your activity with cutting-edge sensors, including a new barometer. The A8 CPU and graphics performance are faster than the previous generations A7 chip, even though it is powering a larger display as well as other new features. These features include up to 50x faster CPU performance, up to 84x faster GPU performance, greater battery life which can last up to 384 hours in standby mode, as well as Apple’s most powerful camera.