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io.docx - 1 In most cases, brands create value for the...

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1In most cases, brands create value for the customer and the firm through facilitation ofpurchases since they make the product more recognizable, create consumer loyalty as customers start totrust their products, protect the firm from any competition and reduce the cost of marketing. Littleresources are often spent on marketing once a brand has established itself and consumer loyalty. Anexample of a successful brand is Samsung. The company has been producing durable phones and meetsthe needs of the consumers. They focus on making products that appeal to the consumers. Samsungmakes an extreme effort to be the company responsible for innovation in the market. They are team-based through their implementation of product development. Despite the competition from Apple
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Summer
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Business, Marketing,

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