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QUANTITATIVE RESEARCHAND ITSIMPORTANCE IN OUR DAILY LIFELesson 1
Objectives:a. Explain the difference betweenquantitative and qualitative research.b. Enumerate and explain thecharacteristics, strengths and weaknesses ofquantitative researchc. Illustrates the importance of quantitativeresearch in different fields.
Pre-Test: Tell if the statement is a characteristicof qualitative or quantitative research.
results from social interactionQuali
numerical data, uses statisticsQuanti
control or manipulation of researchconditions by the researcherQuanti
data analysis uses thematic codal waysQuali
uses purposive sampling
examines cause and effect relationship
data are expressed in words
objective, least involvement of theresearcher
uses multiple methods
What is quantitative research?
DEFINITIONQUANTITATIVE RESEARCH – explainingphenomena by collecting numericaldata that are analyzed usingmathematically based methods.- Aliaga and Gunderson, (2000)
This type of research utilizes numbersand statistical analysis. It is ideal instudyingphenomenon which mustcontend with the problems ofmeasurement.
- is the traditional, positivist scientificmethod which refers to a general set oforderly, disciplined procedures to acquireinformation.- it utilizes deductivereasoning togenerate predictions that are tested inthe real world.
EXAMPLESIncrease in salesChange in drop-out ratesDecrease in the number of failingstudentsRise in the rate of youth drug addictioneffect of organic fertilizer to the growthof pechay
Characteristics, Strengths,Weaknesses, and Kinds ofQuantitative Research
Quantitative Research -is a way of making anyphenomenon or any sensory experience cleareror more meaningful by gathering and examiningfacts and information about such person, thing,place, or event appealing to your senses. Itinvolves measurementsand amounts and seeksto find answers to questions starting with howmany, how much, how long, to what extent, andthe like.

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Term
Fall
Professor
Maxine
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