Ch 1 - Which are the three central questions all managers...

Which are the three central questions all managers have to face in all types of businesses?
What are our values? What is our vision? Which are our objectives?
How do we create an ethical environment? How do we balance interest between stakeholders and
shareholders? How do we sustain long-term growth?
What is our strategic approach? How is our market defined? Who are our customers?
Where are we now? Where do we want to go from here? How are we going to get there?
Where are we coming from? Where are we now? Where do we want to go from here?
MC Qu. 2 A strategy consists of _____________________...
A strategy consists of ______________________
MC Qu. 3 Developing clear answers to the question "Ho...
Developing clear answers to the question "How are we going to get there" involves _________________
rev: 08_30_2012
MC Qu. 6 In order to succeed, a company...
In order to succeed, a company's strategy ____________________

has to be created by all employees as execution depends on every single employee.
should focus on meeting or beating shareholder expectations.
7.
award:
0.10 out of
0.10 points
Competing in the marketplace on the basis of a competitive advantage _____________
enhances the company's prospects for winning in the marketplace and earning superior long-term
profits relative to rivals.
provides the basis for a longer, sustainable growth.
gives buyers an immediate preference for a company's products or services over those of competitors.
deals with how management plans to maximize profits while, at the same time, operating in a socially
responsible manner that keeps the company's prices as low as possible.