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Unformatted text preview: o Bargaining power of suppliers Opportunities = favorable situations in the firms environment creating an advantage for the firm vs. its competitors c) Critical Success Factors (CSFs) Outcome of the SWOT process, CSFs = the things most critical to success Often called value propositions = why customers see value in the firms products and/or services o CSFs should align with strategy (i.e. differentiation or cost leadership) Goal is to find a way to measure these CSFs => Balanced Scorecard (BSC) 2) Execution Working the plan SWOT => Strategy and CSFs CSFs => objectives = what people are working to achieve Firm may have great strategy, but this means nothing without execution o Must have both Strategy & Execution to be effective 8c5bcee85f000cb689372b8d47786082d92f0914.doc PAGE 2 OF 2...
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- Spring '08
- Decision Making