SWOT_Prompt_Notes - SWOT PROMPTS STRENGTHS STARTER...

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SWOT PROMPTS STRENGTHS STARTER QUESTIONS What do you do well? What do you do that your competition can’t? Why do customers come to you? FINANCIAL What kind of financial resources do you have? Is your revenue diversified? What kind investments do you have for the future? PHYSICAL What kind of assets do you have? What are the benefits of your company’s space and building? What kind of equipment do you own? INTELLECTUAL What kind of intellectual property do you have? trademarks, patents, etc. HUMAN RESOURCES What kind of human resources do you have? Are there vital players in your company’s hierarchy? What kind of programs do you have that improve your business and employees? COMPANY WORKFLOW What kind of processes do you have that make your company efficient? COMPANY CULTURE What kind of working culture has your company created in the workplace?
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COMPANY REPUTATION How does your clientele or community view your company? How did you achieve your reputation? MARKET POSITION Does your company have an edge in the marketplace that your competitor doesn’t? What plans do you have in place to improve your market position? GROWTH POTENTIAL What plans do you have for growth?
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