Individual_Creative_Brief - CREATIVE BRIEF DESCRIPTION...

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CREATIVE BRIEF 1. Students will summarize and interpret research. 2. Students will practice information distillation. 3. Students will design information presentation. Final Submission PDF to ELC Printed and Spiral Bound Copy from the Tate Center Create a document that serves as the distillation of all the research you’ve done on your company. This document should be well organized and easy to follow. It will serve as a reference for you and your team members. Be sure to cover the following areas thoroughly.
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Unformatted text preview: Overview History Organizational Structure Goals/Mission Keywords Selling Points Competition Most Current Campaigns/Efforts SWOT Analysis 3C Analysis Advertising Problem Objective Key Consumer Beneft Support Target Audience Member Compile a creative brief on the company selected. The brief will serve as the starting point for identifying strategy and developing f inal project campaign OBJECTIVES SUBMISSION SPECS DESCRIPTION...
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  • Spring '11
  • bros
  • Marketing, Tate center, inal project campaign, Spiral Bound Copy

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