Unformatted text preview: Overview History Organizational Structure Goals/Mission Keywords Selling Points Competition Most Current Campaigns/Efforts SWOT Analysis 3C Analysis Advertising Problem Objective Key Consumer Beneft Support Target Audience Member Compile a creative brief on the company selected. The brief will serve as the starting point for identifying strategy and developing f inal project campaign OBJECTIVES SUBMISSION SPECS DESCRIPTION...
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- Spring '11
- Marketing, Tate center, inal project campaign, Spiral Bound Copy