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OTR-876 (LB170).docx - ARAB OPEN UNIVERSITY FACULTY OF...

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ARAB OPEN UNIVERSITYFACULTY OF BUSINESS STUDIESLB170 -Communication Skills for Business and ManagementFall 2021-2022Lb170 -TMA QUESTIONS1.The following text describe problem situations. Read the text and note down the problemsignaling words and expressions.(4 Marks)Joyce Lodge opened her first café in 1989. In 2010, Joyce Lodge retired. Her daughterPatricia gave up her job as a management consultant to become the chief executive officer ofthe Lodge chain. At this point, the business remained reasonably successful but experiencedgrowing competition in the sector. Indeed, the business faced an increasingly threateningexternal environment as the economy moved into recession. The shareholders of the businesswere becoming increasingly nervous and began to put pressure on Patricia to respondactively to these challenges. It is true that there are staff problems across the chain. Highturnover, particularly among serving staff.I.Economy moved into recessionII.Shareholders becoming increasingly nervousIII.Pressure on PatriciaIV.Staff problemsV.ThreateningVI.High turnover among serving staff2.Below are mixed STEEPLE factors examples of Asda Co. case study. Organise eachSTEEPLE factors example according to the suitable category. (3marks each)a.Legal_f__fluctuation in global exchange rate.b.Environmental_c__impact of Brexit and prolonged uncertaingeopoliticsc.Political_b__commitment to addressing the environmentalchallenges.d.Sociological_a__stringent rules regard data privacy.e.Ethical__g_Digitalization in retail set to simplify the lives1
of customersf.Economical__d_increasing popularity of mobile payments.g.Technological_e__Asda Co. operations are conducted inaccordance with integrity, transparency,accountability and honesty.

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