Chap 1-1 Strategy Module introduction - Aviation Strategy &...

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Aviation Strategy & Planning 1
Aviation Strategy &
Planning Module
Introduction to Strategy
Module Topics & Info

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Aviation Strategy & Planning 2
Aviation Strategy & Planning
Module
By Hisham Salah
Emirates Aviation College
Manager Aircraft Procurement ( Product Support and
Maintenance Agreements- Emirates
26 – 30 Mar , 2015

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Aviation Strategy & Planning 3
Lecturer Background
1. Name: Hisham A. Salah-
2. Background
- Mechanical Engineering Degree- USA
- Masters Degree- Aviation Management- UK
3. Career to date
- Royal Jordanian Airlines- 1988- 1998
-
Emirates Airlines – 1998 till date.
Involved in systems development and drafting procedures and
processes enhancement. Boeing/Airbus Steering Airlines
Management committee Member. Developed recently Airline
After Market Product support Agreements. Designed and
implemented Airlines Contract Management System for
Emirates. Involved in Emirates Sourcing and Procurement of
Aircraft and related planning.

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Aims and Summary

The module explores the application of business
strategy principles and practice in the aviation
industry

Specific reference is made to current developments
in the ownership and operation of international and
national airline businesses and route development.
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Aviation Strategy & Planning

Intended Module Learning
Outcomes
1. Assess the linkages between industry trends and
strategic opportunities for aviation development.
2. Evaluate aviation business strategy plans.
3. Evaluate national and international policy and
planning issues in aviation.
4. Formulate opinions regarding the contributions of
aviation and the impact of current and future
policy in different world regions.
Aviation Strategy & Planning
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Module Timetable
 0900 - 17:00

Short 15-20 minutes breaks (mid-morning and
mid-afternoon).