Ch 11 - International Strategic Management

Ch 11 - International Strategic Management - CHAPTER 11...

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CHAPTER 11 INTERNATIONAL STRATEGIC MANAGEMENT International Strategic Management = comprehensive & ongoing management planning process aimed at formulating & implementing strategies that enable a firm to compete effectively internationally FUNDAMENTAL QUESTIONS What products and/or services does the firm intend to sell? Where and how will it make those products or services? Where and how will it sell them? Where and how will it acquire the necessary resources? How does it expect to outperform its competitors? FACTORS AFFECTING INTERNATIONAL STRATEGIC MGMT FOR US FIRMS: Language Culture Politics Economy Governmental interference Labor Labor relations Financing Market research Advertising Money Transportation/ communication Control Contracts SOURCES OF COMPETITIVE ADVANTAGE FOR INTERNATIONAL BUSINESSES: Global efficiencies Multinational flexibility Worldwide learning STRATEGIC ALTERNATIVES: Home replication strategy
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Ch 11 - International Strategic Management - CHAPTER 11...

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