Ch 13 - International Strategic Alliances

Ch 13 - International Strategic Alliances - CHAPTER 13...

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CHAPTER 13 INTERNATIONAL STRATEGIC ALLIANCES BENEFITS OF STRATEGIC ALLIANCES: Ease of market entry Shared risk SCOPE OF STRATEGIC ALLIANCES: Significant variation o Comprehensive alliance o Narrowly defined alliance Degree of collaboration depends upon basic goals of each partner TYPES OF ALLIANCES: Comprehensive: o Participating firms agree to perform together multiple stages of the process by which goods or services are brought to the market o Functional areas are intertwined between firms o Organized as joint ventures o Achieves greater synergy through sheer size and total resources Functional: o Involve only a single functional area of the business o Integration is less complex o Does not typically take the form of a joint venture o Types: Production Marketing Financial Research and Development IMPLEMENTATION OF STRATEGIC ALLIANCES: Selection of partners Compatibility
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This note was uploaded on 04/18/2008 for the course MGCR 383 taught by Professor Karlmoore during the Winter '08 term at McGill.

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Ch 13 - International Strategic Alliances - CHAPTER 13...

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