Ch 4 - Role of Culture

Ch 4 - Role of Culture - CHAPTER 4 THE ROLE OF CULTURE...

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CHAPTER 4 THE ROLE OF CULTURE CULTURE: Values Behaviours Beliefs Attitudes Customs CHARACTERISTICS OF CULTURE: Learned behavior Interrelated elements Adaptive Shared ELEMENTS OF CULTURE: Social Structure: o Individuals, families, and groups Importance of family Definition of family Importance of individual relative to the group o Social stratification – categorization based on birth, occupation, educational achievements o Social mobility – ability to move from one stratum of society to another Language: o 3000+ different languages worldwide o 10,000+ different dialects o Primary delineator of cultural groups o Lingua Franca English is the common language of international business o Translation Disasters: KFC’s Finger Lickin’ Good = Eat your fingers off (China) Pillsbury’s Jolly Green Giant = Intimidating green ogre (Saudia Arabia) o Latin America = meaning of “manana” Japan = meaning of “yes” versus “yes, I understand” o Forms of Non-Verbal Communication: Hand gestures Facial expression Posture and stance Clothing/ hair style Walking behavior Interpersonal distance Touching Eye contact Architecture/ Interior design
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Ch 4 - Role of Culture - CHAPTER 4 THE ROLE OF CULTURE...

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