February 22nd 2008
Project Proposal- Burger Heaven
Burger Heaven Restaurants have been serving New York City for more than 50 years, opening
their doors in 1943. It offers New Yorkers quality food, an affordable price and fast service. It is one of
the staple restaurants for the hometown people, and a great place to stop for a good meal for those
visiting the city.
Burger Heaven hopes to uphold the high standards in which it was founded. It is a diner like
environment that offers traditional American food served during breakfast, lunch, and dinner. The
menu includes Broiled burgers, specialty burgers, chicken sandwiches, regular deli sandwiches, salad
and soup. Since Burger Heaven offers a wide variety of food, our customers always have the
opportunity to eat what they are in the mood for. This gives them the opportunity to come back to try
something else on our wide menu. A food fan commented on the menu pages website that “It really is a
burger heaven. Their deluxe bacon cheeseburger and sweet potato fries are the best I've ever tasted.”
All food is guaranteed to be prepared fresh daily, which is one of the main difference between
getting a burger at a fast food restaurant and Burger Heaven. They put time and effort into the food to
guarantee that your visit and dining experience is top notch. Bringing this restaurant into Boston would
be a guaranteed hit, being that the city is full of college students looking for the new place to eat and
hang out. As of right now, there are only 3 Burger heaven Restaurants in New York, and expanding it
along the east coast would surely increase the awareness of the type of restaurant it is.
Burger Heaven is a diner-like environment that offers traditional American cuisine.
is available from 7 a.m. to 11 a.m.
The breakfast menu includes pancakes, french toast, eggs in a
variety of styles, omelets, and bagels.
Along with different kinds of juicy burgers, the lunch and dinner
menu offers an array of salads, sandwiches, and side dishes. In order to be able to bring Burger Heaven
to Boston, it is important to understand the market, and wether or not these products would be
consumed by Bostonians. In an article named Restaurants, it states that "by 2004, the sandwich market
was valued at US$17 billion, up 7 percent from the previous year. In fact, The Wall Street Journal cites
a study by Technomic Inc., a Chicago food-consulting firm, which reported that U.S. sales of custom-
made sandwiches are growing 15 percent annually, dramatically outpacing the 3 percent sales growth
rate for burgers and steaks." This shows that there is a growing market for sandwiches, therefore a city