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Unformatted text preview: in portfolio are positioned 7) Marketing Program Mix a) Product Strategy b) Promotion Strategy Promotion Promo Matrix [extra credit: examples of current (<6 mo.) promo incl. Mobile, online, print, direct mail,] c) Distribution Strategy d) Pricing Strategy e) Sample promo idea 8) Financial Data and Projection a) Past Sales Revenues (product specific; or, marketshare info; any ideas on costs/margins) b) Three-Year Projections by Market Emerson College 2/2007 v 1 9) Organization Indicate departments/functions that have responsibilities for implementing the marketing plan with names of who (name/title) is involved in your product line/ business unit and what they do. 10) Critical Issues for future success...
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- Spring '08