CH 5 Discussion Starters - Azizah Badwan Ch 5 Discussion...

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Azizah Badwan Ch. 5 Discussion Starters SCM 205 February 8, 2016 1. What is the management process of public relations? The management process of public relations consists of public relations managers functioning as a liaison between the organization and its external and internal publics. They support their colleagues by helping them communicate across organizational lines both within and outside the organization. 2. Why is it imperative that public relations report to top management? It is imperative that public relations report to top management to ensure that they are promoting the organization in its entirety rather than a product of the organization. 3. What are the elements that make up a public relations plan? The elements that make up a public relations plan includes: executive summary, communication process, background, situation analysis, message statement, audiences, key audience messages, implementation, budget, and monitoring and evaluation.
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