PKG101_FS08_Food___Beverage_-_Outline

PKG101_FS08_Food___Beverage_-_Outline - FOOD AND BEVERAGE...

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FOOD AND BEVERAGE PACKAGING and the Food Industry
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Food Packaging What type of food? What material? What features does the package have? Why you like it?
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Food Costs In US Food is cheap in US About 16% of disposable income Up to 75% in some countries Wide variety of food in US Abundance of food in US Processing Packaging Marketing Distribution system
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Global Food Situation Adequate supply in developing countries Many food issues Freshness Nutritional content Variety Convenience Environmental considerations Inadequate food supply in 3 rd world countries
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Need For More Packaging In Some Areas Need improved nutrition Need improved food quality Desire for more variety Seasonal products Need to improve reliability of food supply Reduce waste Need to reduce food costs
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Foods and Beverages Biggest product group in packaging industry 50% of all packaging expenditures Thousands of products
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US Food Industry 260 million consumers 2.2 million farmers (plus foreign suppliers) 25,000 food companies 4,000 beverage companies Commonality across country North to South, East to West Very competitive & efficient
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Retail Food Stores 300,000 retail food stores Convenience store Super markets Club stores Specialty markets Hyper markets (Meijers) Typical large super market 40 - 75,000 items
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New Food Products Over 14,000 food product introductions per year 75 percent fail in first year Product not accepted Package not accepted Marketing approach not effective Price not acceptable
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Needs And Wants Of The Population Define The Market For Food The mix of products in the market changes in response to changes in the characteristics of the population Population characteristics are changing Food market is changing
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Population Diversity Is Changing The Food Market More ethnically diverse population Minorities becoming the majority More racially diverse population Minorities distributed throughout country, not just selected big cities More diverse age mix in population The “graying” of America
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Changes In The Age Distribution Of The Population When Social Security was created, most people died by age 63 years. Today, people often retire around age 62 and may look forward to living 20 more years. The 60’s aren’t old any more. The 70’s are hardly old.
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Changes In The Age Distribution Of The Population When Social Security was created, most people died by age 63 years. Today, people often retire around age 62 and may look forward to living 20 more years.
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