IMC 1-2 - Trystan Williams COMPANY INFORMATION The Pepsico...

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Trystan Williams COMPANY INFORMATION The Pepsico and Frito Lay brands are considered food and beverage according to the Hoovers website. Some of the brands that they produce are Pepsi, Tostitos, Mountain Dew, Doritos, Frito Lay, Ruffles, and many more. Some of the strengths that this company has include the number one soft drink company in the world, out selling Coca Cola for soft drinks, Pepsico also sells snacks(the Frito Lay brand being their snack company), while according to Coca Cola’s website, they do not sell snacks. Pepsico is also the second largest beverage company in the world, Coca- Cola beating them in the beverage department because they offer quite a few energy drinks and more than 100 different types of beverages according to their website. Frito Lay is the number one snack maker in the world. Pepsi Cola, the Parent company of Doritos, is the number one snack food company in the world. Pepsico’s top competitor is Coca-Cola. During the year of 2012 the Pepsico Cooperation made 65.49 billion in 2013 the cooperation made 66.42 billion,

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