BA 330 CH12 Quiz - Question 1 1 1 pts Daniel the owner of...

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Question 1 1 / 1 pts Daniel, the owner of D's Inn, wants to graphically represent a comparison of his restaurant's market share with those of the top competitors in the same city. His research findings suggest that D's Inn has the largest market share. In order to present this data most effectively, Daniel should use a line chart instead of a pie chart. highlight the focal point using color or labels. use a legend instead of data labels. use a long, descriptive title with at least fifteen words. make sure all segments of the pie chart have equal weight. Question 2 1 / 1 pts For business research, the information you can access through business databases and other sources at your library is generally the least reliable. True False Question 3 1 / 1 pts Which of the following formatting methods decreases the effectiveness of pie charts? using the darkest color for the largest pie slice using a subtitle to support the main title
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placing the data series names and data labels together in the pie slices using boldface printing on the largest pie slice locating the smallest pie slice at 12 o'clock IncorrectQuestion 4 0 / 1 pts Samantha, the owner of Silver Butterflies Accessories, wants to know how her customers feel about shopping at her stores. One of the questions in her survey questionnaire reads, "On a scale of 1 to 5, where would you place the store's ambience, service, and jewelry collection?" This question is ineffective because it is too short to be effective. asks about multiple ideas. uses a rating scale. is a leading question. is an open-ended question. Question 5 1 / 1 pts Maxim Industries has a very specific business problem related to the unique characteristics of its workforce. To obtain the necessary data to analyze this problem, the company should do primary research. True False
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Question 6 1 / 1 pts Clyde creates a survey question with the following range of choices: a) 1-10; b) 10-20; c) 20-30; d) 30-40. This set of choices is unambiguous. True False Question 7 1 / 1 pts Which of the following is a disadvantage of conducting primary research into a business problem? It cannot be influenced by preexisting opinions. It is more time consuming than secondary research. It is less reliable than secondary research. It is less pertinent to a business's particular problem. It cannot make use of open-ended questions. Question 8 1 / 1 pts Industry reports are generally expensive, ranging from several hundred dollars to thousands of dollars. True False Question 9 1 / 1 pts
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Which of the following is least important when analyzing data related to a business problem? focusing on tangential issues understanding database design using statistical software over spreadsheet software understanding statistical and quantitative analysis analyzing data with colleagues in a group Question 10 1 / 1 pts Inga included this question on a customer survey: "Do you prefer restaurants like ours that have a wide variety of sandwiches?" The problem with that question is that it is too short.
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