COURSEWORK COVER PAGETO BE FILLED IN BY THE STUDENT AND ATTACHED TO THE COURSEWORKNAME OF STUDENT:1. MUHD NABIL NUBLI BIN MURADDI (RCB20301027)COURSE CODE:BMKT1113COURSE TITLE:Principles of MarketingASSIGNMENT TITLE:The 4 Ps of The Marketing Mix SimplifiedSUBMISSION DATE:20/03/2022NAME OF LECTURER:MS CONSTANCE JOYFor Academic Counter Staff:Collected by:Received Date and Stamp:Remarks:DigitilisationLecturer Comment:Mark:
The four Ps of marketing are known as Product, Price, Place and also Promotion. So why do Ithink the 4Ps are called the marketing mix strategy. Before that, I want to give a littleintroduction to what the 4Ps are. Basically, these 4Ps refer to a marketing mix that involves themarketing of goods as well as services. These four elements are a way to approach a holisticmarketing strategy. Besides, what does it meant by this mix marketing strategy as well? sousually a marketing mix refers to a marketing mix that has been defined as a set of marketingtools used by a firm to achieve marketing objectives.