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PLEASE SCROLL DOWN FOR MANUSCRIPT Please c ite this article as: Rodrigue, J -P and Notteboom, T . . “ (2012) The geographyof cruise shipping: itineraries, capacity deployment and ports of call . Paper presented at International Association of Maritime Economists (IAME) Conference, Taipei , Taiwan , 5- 8 September 2012 . This article was uploaded to On: 30 /09/2012 is a non -profit, web -based initiative aim ing to advance knowledge exchange on seaport studies. Developed by researchers affiliated to various academic institutions throughout Europe, it provides freely accessible research, education and network -building material on critical issues of port eco nomi cs, management and policies. The geography of cruise shipping: Itineraries, capacity deployment and ports of call Autho r(s): J- P. Rodrigue and T. Notteboom Thispaper had been presented at : International Association of Maritime Economists (IAME) 2012, Taipei Taiwan, September 2012.
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Paper Code: GEO-010 THE GEOGRAPHY OF CRUISE SHIPPING: ITINERARIES, CAPACITY DEPLOYMENT AND PORTS OF CALL JEAN-PAUL RODRIGUE a1 AND THEO NOTTEBOOM b a Department of Global Studies & Geography, Hofstra University, Hempstead, New York 11549, USA. E-mail: [email protected] b Institute of Transport & Maritime Management Antwerp (ITMMA), University of Antwerp, Kipdorp 59, B-2000 Antwerp, Belgium & Antwerp Maritime Academy, E-mail: [email protected] ABSTRACT In the past decades, the cruise industry developed into a mass market using large vessels and adding more revenue-generating passenger services onboard. It is a highly concentrated business both in terms of players (i.e. four players accounting for 96% of the market) and markets (i.e. the Caribbean and the Mediterranean accounting for more than 70% of the deployed capacity). Under such circumstances vessel deployment strategies and itinerary design by cruise operators are primordial and are affected by market circumstances and requirements and by pure operational considerations. This paper focuses on capacity deployment and itineraries in twomajor cruise markets: the Caribbean and the Mediterranean through an analysis of itineraries and ship deployment. We argue that the cruise industry sells itineraries, not destinations, implying a level of flexibility in the selection of ports of call. The paper also reveals that the two cruise markets are not functioning independently but are interconnected in an operational manner, particularly through the repositioning of vessel units to cope with variations in seasonal demand among the regional markets. Next to analyzing itineraries and capacity deployment strategies, the paper proposes a classification of cruise ports based on the role they serve within their regions. Key Words: Cruise Shipping, Cruise Ports, Vessel Deployment, Caribbean, Mediterranean 1. INTRODUCTION The modern cruise industry emerged in the late 1960s and soon developed into a mass market using large vessels and adding more revenue-generating passenger services onboard. For a long time, the cruise industry was an under-researched academic field in
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  • Spring '16
  • Craig Laing
  • Geography, Cruise ship, Cruise lines, Royal Caribbean Cruises Ltd.

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