Rodrigue_and_Notteboom_2012-The_Geography_of_Cruise_Shipping

Rodrigue_and_Notteboom_2012-The_Geography_of_Cruise_Shipping...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
PLEASE SCROLL DOWN FOR MANUSCRIPT Please c ite this article as: Rodrigue, J -P and Notteboom, T . . “ (2012) The geographyof cruise shipping: itineraries, capacity deployment and ports of call . Paper presented at International Association of Maritime Economists (IAME) Conference, Taipei , Taiwan , 5- 8 September 2012 . This article was uploaded to On: 30 /09/2012 Porteconomics.eu is a non -profit, web -based initiative aim ing to advance knowledge exchange on seaport studies. Developed by researchers affiliated to various academic institutions throughout Europe, it provides freely accessible research, education and network -building material on critical issues of port eco nomi cs, management and policies. The geography of cruise shipping: Itineraries, capacity deployment and ports of call Autho r(s): J- P. Rodrigue and T. Notteboom Thispaper had been presented at : International Association of Maritime Economists (IAME) 2012, Taipei Taiwan, September 2012.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Paper Code: GEO-010 THE GEOGRAPHY OF CRUISE SHIPPING: ITINERARIES, CAPACITY DEPLOYMENT AND PORTS OF CALL JEAN-PAUL RODRIGUE a1 AND THEO NOTTEBOOM b a Department of Global Studies & Geography, Hofstra University, Hempstead, New York 11549, USA. E-mail: [email protected] b Institute of Transport & Maritime Management Antwerp (ITMMA), University of Antwerp, Kipdorp 59, B-2000 Antwerp, Belgium & Antwerp Maritime Academy, E-mail: [email protected] ABSTRACT In the past decades, the cruise industry developed into a mass market using large vessels and adding more revenue-generating passenger services onboard. It is a highly concentrated business both in terms of players (i.e. four players accounting for 96% of the market) and markets (i.e. the Caribbean and the Mediterranean accounting for more than 70% of the deployed capacity). Under such circumstances vessel deployment strategies and itinerary design by cruise operators are primordial and are affected by market circumstances and requirements and by pure operational considerations. This paper focuses on capacity deployment and itineraries in twomajor cruise markets: the Caribbean and the Mediterranean through an analysis of itineraries and ship deployment. We argue that the cruise industry sells itineraries, not destinations, implying a level of flexibility in the selection of ports of call. The paper also reveals that the two cruise markets are not functioning independently but are interconnected in an operational manner, particularly through the repositioning of vessel units to cope with variations in seasonal demand among the regional markets. Next to analyzing itineraries and capacity deployment strategies, the paper proposes a classification of cruise ports based on the role they serve within their regions. Key Words: Cruise Shipping, Cruise Ports, Vessel Deployment, Caribbean, Mediterranean 1. INTRODUCTION The modern cruise industry emerged in the late 1960s and soon developed into a mass market using large vessels and adding more revenue-generating passenger services onboard. For a long time, the cruise industry was an under-researched academic field in
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern