Field exercise with attachement A - Introduction Midwest...

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IntroductionMidwest Impressions is located in Elkhorn, NE at 1837 N 203 St. I had the pleasure of speaking with owner Eric Balch at his business then enjoyed a few after work cocktails across the street atJack’s Place. Eric started the business in February of 2000 after working for with his brother doing screen printing in the summer of 1999. The ambitious 22 year old took an unsecured loan from his father and set out to make his mark. 16 years later Midwest Impressions has garnered a substantial portion of the screen printing market and has made a well know name in the local Omaha area. Midwest Impressions has captured 10% of the nation’s high schools as customers. Their two websites and attract and retain their growing customer base. Midwest Impressions has seen an annual 10% growth since conception. Eric Balch has worked hard to get his business started and even harder sustain and growing it. This feat could not have been done without knowledge in operations management.Service and Product DesignPrior to visiting Eric’s shop I knew very little of T-shirt printing. I assumed that it was as easy as slapping some ink onto some cotton; I soon learned the many processes involved in creating a quality product. Midwest Impression’s products include T-shirts, hats, embroidery, and advertisement specialties such as pens and coffee mugs. Quality is likely to be Eric’s primary concern and this is how he differs from other screen printing firms. An average order is between 50 to 60 T-shirts; one defect can stand out within those limited numbers. Even after the customer has approved the final design, color, and artwork of the T-shit Eric had reprinted
the entire order because of an error the customer had made. It is more important to Eric and his firm that their name is not smeared from negative word of mouth advertising. Eric has recently decided to purchase a 12 stage 10 color automated printing press. The need for efficiency and replace aging machines was the catalyst for this improvement. Eric expects his breakeven point will be in approximately 8 months. He believes this investment to be low risk and high reward.Midwest Impressions has an in-house art department. Working with the customer the art department will gather basic information such as colors, wording, and design. The customer and artist will discuss the concept the customer is trying to achieve and the layout. Once this information is gather the artist will fully design a T-shirt and get the customers approval before printing begins.Quality ManagementAs previously stated quality is a top priority at Midwest Impressions. When a product order comes in from one of 17000 vendors the product is counted and inspected for any mill defects.

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