Running head: PAMPERS 1 Place Assignment Genell Prather Davenport University MKTG 211 Laura Kyriakopoulos, DUO Instructor July 24, 2011
PAMPERS 2 Type of Marketing Channel Pampers diapers uses the Retailer channel, Pampers is a large company which find it most beneficial to sell to large companies like Wal-Mart, Target and etc., which can get the product out to a large quaintly of customers. Which give Pampers the most beneficial outcome, using retailers and websites to sell directly to customers. Marketing Channel Pampers' uses many marketing channels in order to secure its business and to reach the largest market possible. Those multiple channels are made of direct channels and the indirect channels. Marketing communication through the internet can be seen as a type of direct channel. On Pampers web-pages, Pampers' promotes and sell products, and also provides service and information about Pampers products. This is a direct communication which became part Pampers' marketing strategy in late 2001.The on-line relationship with the customers’ cuts down the middleman (retailers and wholesalers) and that cuts down on Pampers distribution charges. Pampers still depend highly on Indirect channels like wholesalers and retailers. Pampers'
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- Marketing, Pampers