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Unformatted text preview: The Psychology of Art: Past, Present, Future INFLUENCE AND EDUCATION In recent years, the arts have been extensively used as means of indoctrination and emotional incitement. Propagandist art is, of course, not new, since art has been used for millennia to glorify rulers and to spread religious doctrines. But now, like other methods of warfare, it has the powerful aid of science. The same is t rue of art as used for advertising and commercial inducement—not only in obvious visual layouts, but in films, music, and dramatic skits over radio and television, and in the "hidden persuaders" which t ry to influence people unawares, perhaps by almost imperceptible words concealed in motion pictures. Subtle appeals are addressed to the motivational mechanisms of different types of persons, e.g., through disguised erotic symbolism in pictures. Psychology might well try to understand such uses better if only to guard against their dangers. Larger sums are being expended for research in the psychology of advertising, much against their dangers....
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This note was uploaded on 04/19/2008 for the course PSYCHOLOGY Psy of Art taught by Professor Stanford during the Fall '07 term at Franklin CH.
- Fall '07