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Unformatted text preview: responsible for finding new customers) o New Business Order-getter-finds new customers Order Takers-(inside sales people) Support Personnel o Trade Personnel-assistant sales people o Technical personal-educate and train customers on how to use the product/service(former outside sales people) Sales Promotion-An activity or material that acts as a direct incentive to increase sales immediately -Consumer Sales Promotion-Sales to consumers-Trade Sales Promotion-increase sales to B2B sales Consumer Sales Promotion Methods Coupons Demonstrations Frequent-user Incentives Point-of-Purchase Displays-candy, battaries etc at the checkout isle Free Samples Rebates- Premiums-an unrealated product free or at a reduced rate after purchase of an initial product...
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This note was uploaded on 04/19/2008 for the course MKT 200 taught by Professor Martin during the Fall '07 term at Western Kentucky University.
- Fall '07