This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: options,(Ex: Price, Conveinence, experience, availablility, location, reputation) Purchase-Post Purchase evalutation--Cognitive Dissonance-post purchase Doubt(Did I make the right decision) Possible influences on consumer buying decisions Situational Influences-Physical Surroundings-Lighting, Smell, Cleanliness, Color, Location, Temperature, Sound-Social Surroundings-Mannerisms of employees, who your with, customers in the store,-Time Perspective-how quickly you need the product-Task Definition-who will be impacted by your purchase-Antecedent States-mood Phsychological Influence-Perception-Motives-Learning-Attitudes-Personality and self-Concept-Lifestyle Patronage motives-the motives that influence where we shop on a consistant basis Social Influcences Roles-our expceted behaviors and purchases as consumers Family-Reference Groups and Opinion Leaders-Social Classes-Culture and Subcultures Role Inconsistancy-...
View Full Document
This note was uploaded on 04/19/2008 for the course MKT 200 taught by Professor Martin during the Fall '07 term at Western Kentucky University.
- Fall '07