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Unformatted text preview: expectations Customer Evaluation of Service quality A. Search qualities-tangible attributes that can be evaluated before a product is purchased. B. Experience qualities-attributes that can only be evaluated during or after the product is purchased. C. Credence Qualities-attributes that cannot be evaluated even after the product has been purchased. Nonprofit Marketing-marketing activities usually conducted by service organizations to achieve some goal other than profit market share or return on investment. Why is Nonprofit marketing different?-beneficiary-how they are evaluated,-more controversial Non profit marketing-target markets-client public-the direct consumers of non profit market-general publics-the indirect consumers of nonprofit marketing activities...
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- Fall '07
- Marketing, service provider- Professional vs, Service-an intangible product, ime dependent -Heterogeneity, services -intangibili ty, Contact-H igh contact