Unformatted text preview: • Encourage Product Trial-coupons • Identify Prospects-inserts in magazines • Retain loyal customers-bestbuy rewards card The Promotion Mix 1) Advertising-a paid form of non personal communication about an organization and its products that is transmitted to a target audience through a mass medium 2) Personal Selling-informing or persuading customers through personal communication. 3) Sales Promotion-An activity or material that acts as a direct motivation to increase sales immediately(different from advertising because it is short term ex: coupons) 4) Public Relations-communication efforts used to create favorable realationships between and organization and its community PG 492-494 Criticisms of promotion...
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- Fall '07
- Marketing, Integrated Marketing Communications Promotion- communication, Communications Promotion- communication, Audience-consumer Feedback-the receivers, loyal customers-bestbuy rewards