Unformatted text preview: 2)Determine which segmentation variables to use Variables for segmenting consumer markets-Demographic-Age, Genger, Race, Ethnicity, Income, Education, Occupation, family Size, Religon, Social Class.-Geographic-Region, Urban, Suburban, Rural, City Size, County Size, State size, Market Density, Climate, Terrain.-Behavioristic(Ussage)-Volume ussage, end use, brand loyalty. 3)Develop market Segment Profiles Write out each segment 4)Evaluate Relevant Market Segments-Sales Estimates-Market Potential-the total amount of a product that will be purchased-overall market -Company Sales Potential-how much of a piece of the overall market can be achieved-Competitive Assement-Who are my competitors-What are our competitors strengths and weaknesses-Do a few suppliers control the majority of the market?-Are other competitors likely to enter the Market?-Cost Estimates 5)Select Specific Target Markets...
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This note was uploaded on 04/19/2008 for the course MKT 200 taught by Professor Martin during the Fall '07 term at Western Kentucky University.
- Fall '07