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Unformatted text preview: them at a deep discount-Category killers i. Limited product lines ii. Attempt to be low price providers iii. Have tremendous product availability iv. Very big stores v. Had very negative impact on department stores Non store retailing-selling goods and services outside the confines of a retail facility 1. Direct selling – face to face sales presentations that occur at consumers home or consumers place of business a. Party plan 2. Direct Marketing – the use of the telephone or non personal media a. Catalog Marketing b. Direct response marketing- commercials or advertisements that try to get you to purchase immediately c. Telemarketing d. Television home shopping – programs or networks dedicated to product marketing (QVC) e. Online Retailing 3. Automatic Vending Francising An arrangement whereby a supplier (Franciser) grants a dealer (Franchisee) the right to sell products in exchange for some consideration...
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This note was uploaded on 04/19/2008 for the course MKT 200 taught by Professor Martin during the Fall '07 term at Western Kentucky University.
- Fall '07