Unformatted text preview: 5) Product Development-not full scale products just a base model or base version of the new product. 6) Test Marketing-a sample launching of the entire marketing mix 7) Commercialization-full scale production of product and made available everywhere Adoption Process -Product Adopter categories-2.5% Innovators-individuals who are the first to adopt new products, and actively seek new products, age early 30’s-early 40’s, high education, high income, males-13.5% Early adopters-not as odd as innovators, have a need for the new products whereas the innovators do not-34% Early Majority-general adoption of the product, mid to high income-34% Late Majority-adopting behind the general population, low income levels-16% Laggards-will adopt a new product when they have to, elderly consumers...
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This note was uploaded on 04/19/2008 for the course MKT 200 taught by Professor Martin during the Fall '07 term at Western Kentucky University.
- Fall '07