BUAD 304 - Assignment 2 - BUAD 304 Pierre Towns Assignment...

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BUAD 304 Pierre Towns Assignment 2 February 8, 2006 Ch. 10 Questions for Critical Thinking 1. In order for there to be communication, there must be a transference and understanding of meaning. There for, the sender is not solely responsible for ineffective communication because the receiver can be the person at fault. In other words, perfect communication can only be attained if the receiver grasps exactly the idea that the sender wanted to transmit. One way that the receiver can distort this information is through selective perception, which occurs when receivers project their interests into communication as information is being transmitted. Lastly, another way that there can be ineffective communication is through communication gaps in culture and gender. In this case, neither the sender or receiver is doing anything incorrect but the complete message cannot be transmitted because of misunderstandings due to differences in culture and gender.
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