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Unformatted text preview: Microsoft Case Study 1) Attractiveness of chineese markets --> does not equal big population 2) Establish our software as standard. 3) Other good products/uses 4) Growing economy 5) Develop without Microsoft 6) Less efficient alternatives 7) Lotus position strengthens 8) State on enterprises SOE will make commitments. 9) Transition to modern technology is harder. Why a partner? 1) access to markets 2) knows how to operate 3) know consumer wants 4) buy into a network 5)-business 6)-Government which partner 1) SOE = legend 2) Well rounded 3) Knew end users 4) Microsoft cross functional teams with partner Entrepreneurs Problems 1) Access to customers 2)...
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- Fall '08
- Economics, country specific regulations, Citrus wholesale case, partner Entrepreneurs Problems