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Unformatted text preview: Microsoft Case Study 1) Attractiveness of chineese markets --> does not equal big population 2) Establish our software as standard. 3) Other good products/uses 4) Growing economy 5) Develop without Microsoft 6) Less efficient alternatives 7) Lotus position strengthens 8) State on enterprises SOE will make commitments. 9) Transition to modern technology is harder. Why a partner? 1) access to markets 2) knows how to operate 3) know consumer wants 4) buy into a network 5)-business 6)-Government which partner 1) SOE = legend 2) Well rounded 3) Knew end users 4) Microsoft cross functional teams with partner Entrepreneurs Problems 1) Access to customers 2)...
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This note was uploaded on 02/10/2009 for the course MGMT 370 taught by Professor Tomroehl during the Fall '08 term at Western Washington.
- Fall '08