Chapter 2 Case Study Personal Trainer, Inc.
Personal Trainer, Inc., owns and operates fitness centers in a dozen midwestern cities. The
centers have done well, and the company is planning an international expansion by opening a
supercenter” in the Toronto area. Personal Trainer’s president, Cassia Umi, hired an IT
consultant, Susan Park, to help develop an information system for the new facility. During the
project, Susan will work closely with Gray Lewis, who will manage the new operation.
At their initial meeting, Susan and Gray discussed some initial steps in planning a new
information system for the new facility. The next morning, they worked together on a business
profile, drew an organization chart, discussed feasibility issues, and talked about various types of
information systems that would provide the best support for the supercenter’s operations. Their
main objective was to carry out a preliminary investigation of the new system and report their