Mass production

Mass production - 1 Chapter 25-Transition to Modern America...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 25—Transition to Modern America Mass production, born in Highland Park in 1913 and perfected at River Rouge in the 1920s, became the hallmark of American industry. The moving assembly line—with its emphasis on uniformity, speed, precision, and coordination—took away the last vestiges of craftsmanship and turned workers into near robots. The Second Industrial Revolution The 1 st Industrial Revolution in the late 19 th century had catapulted the US into the forefront among the world’s richest and most highly developed nations. American people by the 1920s enjoyed the highest standard of living of any nation on earth. After a brief postwar depression, 1922 saw the beginning of a great boom that peaked in 1927 and lasted until 1929. The Automobile Industry In 1920, there were 10 million cars in the nation; by the end of the decade, 26 million were on the road. Production jumped from fewer than 2 million units a year to more than 5 million by 1929. Marketing became as crucial as production. Auto makers began to rely heavily on advertising and annual model charges, seeking to make customers dissatisfied with their old vehicles and eager to order new ones. Patterns of Economic Growth Central power stations, where massive steam generators converted coal into electricity, brought current into the homes of city and town dwellers. Radio broadcasting and motion picture production also boomed in the 1920s. Early success of KDKA in Pittsburgh stimulated the growth of more than 800 independent radio stations, and by 1929, NBC had formed the 1 st successful radio network. Film industry thrived in Hollywood, reaching its maturity in the mid-1920s when in every large city there were huge theaters seating as many as 4,000 people. “Talkies” (1929): average weekly movie attendance climbed to nearly 100 million. Advertising earnings rose from $1.3 billion in 1915 to $3.4 billion in 1926.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Mass production - 1 Chapter 25-Transition to Modern America...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online