Curret Event -Apple and Streaming Music

Curret Event -Apple and Streaming Music - Running head...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Running head: Apple and Streaming Music 1
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
APPLE AND STREAMING MUSIC2 Apple and Streaming Music The author of this paper was given an assignment to find a current article that was related to marketing. The author chose Apple as the discussion topic, specifically Apple’s launch of streaming music. Apple has recently announced the launch of its music subscription service that will arrive June 30 th . While music streaming is nothing new, Pandora, iHeart Radio, and several others, the fact that Apple has opened the door to streaming music have people discussing the fact that the music industry is once again taking a dramatic change. From 8-Track to cassette, to compact disc, to MP3, and now live streaming, the way people purchase and listen to music has underwent many changes and the launch of Apple’s “Apple Music” is the mark of yet another turning point. Apple unveiled the “Apple Music” launch during their World Wide Developers Conference. Apple revealed that Apple users would get three free months of the live music streaming program, but after the three months users would either pay a plan that is $10/month for single users or $15/month for family users with up to six members sharing a family plan. The article discussed that nearly a decade ago iPod and iTunes seemed like the wave of the future,
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern