Marketing Management - 4D Current Even

Marketing Management - 4D Current Even - Running head 4-D...

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Running head: 4-D Movie Theatre Experience 1
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4-D MOVIE THEATRE EXPERIENCE 2 4-D Movie Theatre Experience The current event marketing topic I chose to discuss is about movie theaters investing in a 4D movie experience, also known as 4DX. A 4D movie experience offers extras such as vibrating and moving seats, visual stimulation such as fog machines, and even offers smells to guests that can range from fresh fruit to burnt tires. The purpose of a 4D movie is experience is to allow guests to feel like they are a part of the movie and offers an experience that guests cannot have at home on their couch. Movie theatres are involved in an unstable and volatile market. Movie theatres experience negative consequences from a poor economy, poor assortment of movie releases, and even are seeing a decline due to streaming companies such as Netflix. In short, people have higher expectations when deciding to buy an expensive movie tickets and a 4D movie experience is hoping to fill the void. Movie tickets for a 4D movie are around the $26.00 range. With a hefty price, movie
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