A07_ProjectSubmission (1) - TATAs TRYST WITH INDIAN...

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TATA’s TRYST WITH INDIAN AVIATION SECTION A GROUP 7 Akhil D B15006 Abhilash Harkut B15003 Aman Gulatii B15008 Amit Somani B15009 Sujit Gorantla B15056 The future of Air Asia and Vistara
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AGENDA INTRODUCTION ANALYSIS RECOMMENDATIONS
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TIMELINE 1932 1977 TATA Airlines is Established. Initial Service between Karachi and Madras via Ahmedabad and Bombay. Became a Public listed company Government of India purchased majority share JRD Tata is appointed as Air India’s Chairman until his unceremonious removal Ratan Tata from 1986 - 89 1953
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TIMELINE 1996 2000 2012 Tata Plans to set up a Joint Venture with SIA (Singapore International Airlines). Government Shoots down proposal Tata Group partners with SIA again and bids for a 40% stake in Air India. Plans shelved after SIA withdraws Government allows Foreign Airlines to invest and buy up to 49% stake in Indian Airline Companies 2013
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Air Asia India: Established in 2013 as a JV between Tata Sons (41%), Telestra Tradeplace (10%) & Air Asia Berhad (49%) as a Low Cost Carrier Airline in India. Initial Plans: To Focus Primarily on Tier II & Tier III Cities, providing the cheapest Possible per km Charges of Any other Airlines in the country. Current Facts: Currently has a Fleet Size of 6 Airplanes and flies to 10 destinations in India. Has a 2.3% Market Share of the Domestic Market with 1.75 Lac Passengers Carried in January 2016 Expansion of fleets put on hold impending the new Civil Aviation Policy
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Vistara: Established in 2013 as a JV between Tata Sons (51%) & Singapore International Airlines (49%) as a Premium Full Service Provider Airline in India. Initial Plans: To Provide Premium Services to Indian Passengers. Prime focus on Tier I Cities. First Airline in India to provide 3 Classes on Domestic Routes. Current Facts: Currently has a Fleet Size of 9 Airplanes and flies to 15 destinations in India. Has a 2.0% Market Share of the Domestic Market with 1.50 Lac Passengers Carried in January 2016 Expected to restructure its Seating Structure in April 2016
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In January 2016, Vistara had an occupancy Rate of 74.8 against an industry average of 83.4.
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  • Spring '14
  • Marketing, Low-cost carrier, Vistara, Air Asia India

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