BUSI613 Lit Rev 2 - Running head BUSI 613 JOURNAL ARTICLE 2...

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Running head: BUSI 613 JOURNAL ARTICLE 2 1 BUSI613 Supply Chain Management Journal Article Review 2 Supply Chain and Collaboration Betzaida Aponte Liberty University
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BUSI 613 JOURNAL ARTICLE 2 2 Background Organizations want their supply chain activities such as purchasing, manufacturing and logistics to be efficient (Barrat, 2004). Organizations put more focus on the functional aspect of the supply chain activity and faces a halt when the demand becomes disengaged from the supply while competitors build relationships by using collaboration and grow efficiency (pg. 31). Mark Barratt (2004) wrote an article called “Understanding the Meaning of Collaboration in the Supply Chain”, where he points out the implementation challenges. Collaboration in supply chain though found to be a challenging concept developed and proved difficult according to Barrat (2004), due to “over reliance on technology”, failure to distinguish whom to collaborate with and “lack of trust between trading partners” (pg. 30). Incorporating collaboration in the planning and forecasting process allows for a better understanding of market demand, impacts, pricing and advertising (Liberty, 2014, pg. 48). In his scholarly article Barratt highlights the different forms of collaboration one can have covering cross areas such as with customers, suppliers, competitors and non-competitors. Some organizations have succeeded in collaborating by achieving full integration internally to include sharing of information and goals with different departments. Companies get things done by using processes that take inputs and changes them into outputs that create value for the organization beginning with ordering materials from vendors, fabricating a product and shipping goods to customers (Liberty, 2014, pg. 82). Barratt believes that internal collaboration need to be tied with external collaboration that grow closer relationships to integrate processes and share information
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BUSI 613 JOURNAL ARTICLE 2 3 with clients and suppliers. “In other words internal integration must be brought in line with the
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