{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Advertisement - Josh Emerson English 1105 Join the Crowd...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Josh Emerson 10/8/07 English 1105 Join the Crowd All humans have a need to be around other people or be involved in something that makes them feel like they belong in society. Everybody wants to be liked and popular and have everybody wanting to be just like them. Advertising uses this idea of popularity to sell products. They use powerful celebrity figures and slogans telling you to buy their product because this popular celebrity did. Or saying that if you buy this product you will be popular and everybody will like you because you have it. This strategy is being used by the Skoal chewing Tobacco Company in an ad trying to sell their product. The ad utilizes the idea that people want to be popular and have many friends, by using quotes and images that make you believe you can achieve this by buying their product. They have two guys dressed in leather, gassing up their motorcycles in the desert. This is typically the
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
type of person you think of when you think about chewing tobacco. They use these two guys and the accompanying text to make the reader believe having fun and being accepted by people is more important than your health and the negative effects of chewing tobacco. The two guys in the picture are both gassing up their motorcycles. However the two bikes and the guys driving theses bikes are two different types of people. One is your typical Harley Davidson, leather wearing biker, with a bandana. The other guy is a different type of biker. He has a much faster bike and is wearing a jumpsuit for protection. One is an older biker with lots of life experience, and the other is the young kid with the fast bike. These guys are completely different and yet they both use Skoal chewing tobacco. This is a way for Skoal to show the reader that it doesn’t matter who you are, or what you wear. Everybody chews tobacco.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern