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Exam 201/11/2016°IdentityWhat makes a human a human?oA person?oA man ?oA woman?°What does it mean to personalize?oHave a personality °°Personhood mattersRuth BenedictoEach culture has its ethos and styleCharacterizes social relationships °°P.218-229 °P1-19°°SubcultureReading of power Reading of what and who controls the symbols of poweroRadicalEx: Hunger GamesoParticular styles
Unset the powers that existHegemonies are disturbedoFinding within the structures of rulesAnd defies themStyles of resistantoDoes culture determine everything we do?oOr is it more vulnerable than we think?°°°2/17/16°°Hebdige 1-19Dick Hebdige – “subculture and meaning of styleCould we argue that Youth Culture is a group of like minded individuals who feel neglected by societies standards and who develop sense of identity which differs. Subcultures oWhat are subcultures?A group of people usually but not exclusively of the same age social or economic status and ethnic background that share a common idea which often goes against the hegemonic dominant ideologies of mainstream societyChallenging the status quo Defiant Daring Once these original authentic subcultures become mainstream (hipster) oIt loses its meaning and importance°°
Don’t want the hegemony to dictate the subcultureoSubculture isn’t nonchalant it’s a vigilant effort°Hegemony oPrevents us from seeing ideologies at work oSubcultures reverse this°°Dick Hebdige cont. As such, the audience are free to resist the power of large companies by ingoring, udnermingin or finding alternative products to consumeOften this takes the from of the audience constructing themselves as distinct from mainstream culture°°Clashing of the Mods and RockersMods were seen as effeminate, stuck –up, emulating the middle classes, aspiring to a competitive sophistication snobbish and phoneRockers oDefiant oFree oNeed for speed°°Subversion Particular elements of cultureoSigns Real acts of resistance or just weapons of the weak °°Hegemony
Not a group of people Its more in the everyday life in the structures of ideology Can only be maintained as long as power struggle between superior and inferior cultures existIt is what it is°°2/22/16°°Questions for Exam10 -12 on Hebdige (p. 1-19)15-20 Chapters 6 and 7 of Robbins °°SemiosisSigns and symbolsTo shock is “chic”oTo provoke provocative notions Eco talk about this that Hebdige quoted°°104the suit collar tie and short hair were stripped of their original connotations by the mods or bikersotake the conventional symbols of heteronormative ways in the professional worlds and stripped them of their meaningslinked with consumer culturewhat can be “commodified” and what can’t be “commodified” °