Anthropology - Exam 2 Identity What makes a human a human o...

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Exam 2 01/11/2016 ° Identity What makes a human a human? o A person? o A man ? o A woman? ° What does it mean to personalize? o Have a personality ° ° Personhood matters Ruth Benedict o Each culture has its ethos and style Characterizes social relationships ° ° P.218-229 ° P1-19 ° ° Subculture Reading of power Reading of what and who controls the symbols of power o Radical Ex: Hunger Games o Particular styles
Unset the powers that exist Hegemonies are disturbed o Finding within the structures of rules And defies them Styles of resistant o Does culture determine everything we do? o Or is it more vulnerable than we think? ° ° ° 2/17/16 ° ° Hebdige 1-19 Dick Hebdige – “subculture and meaning of style Could we argue that Youth Culture is a group of like minded individuals who feel neglected by societies standards and who develop sense of identity which differs. Subcultures o What are subcultures? A group of people usually but not exclusively of the same age social or economic status and ethnic background that share a common idea which often goes against the hegemonic dominant ideologies of mainstream society Challenging the status quo Defiant Daring Once these original authentic subcultures become mainstream (hipster) o It loses its meaning and importance ° °
Don’t want the hegemony to dictate the subculture o Subculture isn’t nonchalant it’s a vigilant effort ° Hegemony o Prevents us from seeing ideologies at work o Subcultures reverse this ° ° Dick Hebdige cont. As such, the audience are free to resist the power of large companies by ingoring, udnermingin or finding alternative products to consume Often this takes the from of the audience constructing themselves as distinct from mainstream culture ° ° Clashing of the Mods and Rockers Mods were seen as effeminate, stuck –up, emulating the middle classes, aspiring to a competitive sophistication snobbish and phone Rockers o Defiant o Free o Need for speed ° ° Subversion Particular elements of culture o Signs Real acts of resistance or just weapons of the weak ° ° Hegemony
Not a group of people Its more in the everyday life in the structures of ideology Can only be maintained as long as power struggle between superior and inferior cultures exist It is what it is ° ° 2/22/16 ° ° Questions for Exam 10 -12 on Hebdige (p. 1-19) 15-20 Chapters 6 and 7 of Robbins ° ° Semiosis Signs and symbols To shock is “chic” o To provoke provocative notions Eco talk about this that Hebdige quoted ° ° 104 the suit collar tie and short hair were stripped of their original connotations by the mods or bikers o take the conventional symbols of heteronormative ways in the professional worlds and stripped them of their meanings linked with consumer culture what can be “commodified” and what can’t be “commodified” °
° Hyper Commodification Ex: Hipster Culture

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