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M E M O-coca cola - MEMO Date To From Subject Attachment Dr...

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M E M O Date: April 16, 2008 To: Dr. Kate Lawrence From: Adam Reed and Joanna Sherwood Subject: Product Analysis Assignment Attachment: (1) Map of Product Line/Mix Purpose . This memo will show product strategy recommendations for Coca-Cola. This is a beverage that people love to hate. Product Description . Coca-Cola started in Atlanta, Georgia as medical syrup, but soon was developed into a soft drink. Over time it has become one of the most popular soft drinks in the world and has expanded to many different beverages. In attempt to foil fraudulent copying of their product, early advertising warned to only accepting the real thing. Coca-Cola also claims to have the world’s “best known taste.” These types of messages have always been the cornerstone of Coca-Cola’s marketing, with the label of the can reading “classic.” a) Product Bundle . Coca-Cola is one of the most popular beverages in the world. This means that it is available nearly anywhere you go. It is a recognizable name in nearly every country in the world. You can expect similar taste from Coca-Cola
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