STR581 Week 2 Team - Running head STRATEGIC PLAN PART 1...

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Running head: STRATEGIC PLAN PART 1: ENVIRONMENTAL SCAN1Strategic Plan Part 1: Environmental ScanSTR/581
STRATEGIC PLAN PART 1: ENVIRONMENTAL SCAN2Strategic Plan Part 1: Environmental ScanValue and Competitive AdvantageThe environmental scan generates data that identifies threats and opportunities in the external environment in which the company operates. It also identifies strengths and weaknesseswithin the company’s internal operating environment. Once the scan is complete the business uses this information to implement changes to fortify current strengths and strengthening weaknesses. The information is also useful in making future business decisions using the opportunities the scan reveals and taking steps to minimize threats. The following are some strengths, weaknesses, opportunities, and threats for Tesla:Strengths1.First fully electric sports car2.Not only manufacturer of end models, but also a supplier to other car manufacturers3.Experts in the electric car technology field4.No outside assistance for manufacturing of Tesla vehiclesWeaknesses1.Higher cost to maintain complete in-house manufacturing process2.Electric technology is currently more expensive than non-electric3.Supplying other manufacturers may backfire and put the competition aheadOpportunities1.The growing desire to go green can be useful in gaining governmental support2.The volatile oil market may provide consumers with the desire to go electricThreats
STRATEGIC PLAN PART 1: ENVIRONMENTAL SCAN31.The cost of the electric car makes it hard for Tesla to compete with competition2.Electric cars are essentially new and therefor, not the norm like vehicles that use gasTesla can take advantage of the fact that other manufacturers seek Tesla parts by either stopping the sale of Tesla technology to outside sources or boosting the prices of the sales. One

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